linkedin overview

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Friday we actually talked about resume writing. Well, today I want to talk about LinkedIn's and I just want to go through LinkedIn real quick. Really fast LinkedIn and I'm going to walk through mine and then you know if anybody's up for a quick LinkedIn critique I will do one. So if you are open to a LinkedIn critique publicly go ahead and let me know live the first person who obviously raises their hand I will do it but I'm going to go over and talk about mine real fast. So I'm going to share my screen again. I'm sharing screen share. All right. All right. Let me pull this down here pull this down here.

Here we go. Here we go. All righty sweet. Let's do this. All right cool. So we're going to talk about there we go. Tiffany. Tiffany. Sorry Casey you got beat Tiffany. So so what do Tiffany first? If I have time Casey I'll do yours. But let's talk through what makes a good LinkedIn. First off is the banner cover photo. Right. So actually I'm going to hit really the high point. So the banner cover photo is one of the most underrated parts of the LinkedIn. And the reason why I say that is because when someone views your LinkedIn the first thing they see is the thing at the top.

Right. So the human eye naturally reads top to bottom left to right. So that's why the banner photo the cover photo is so important because that is the first thing somebody sees when they come to your profile. So it needs to have some pertinent information. So I actually love Dan Thompson. Shout out to Dan Thompson. We're in a podcast unicorn fighters together. So I love Dan's profile. Right. Top again the human eye reads top to bottom left to right. So Dan's profile the top two parts of his LinkedIn profiles incredibly important. Dan at vaco.com and then his Twitter handle which he uses a lot. DK underscore Thompson picture of the Tampa Bay skyline.

I love that and it says a little bit about Dan. Dan's an advocate relationship builder connector and wine guy. So I love that. Now you're probably asking Taylor how do you do this? The biggest so the easiest way I found is Canva can the a that is going to be the easiest tool for you to use. I think that's what Dan did with his as well as in Canva. But you're probably asking Taylor well, what should I include like the least like what should I at least include? The my thing is is your email. Right. Because it is very difficult for some readers. I yes, English readers I thank you Casey English readers.

I topped about months. Right. So so I would at least include your email because LinkedIn makes it kind of hard to find your email. You have to go to contact information to find your email. So if worst comes to worst and you don't know really what to put just at least put your email. I want to talk about the next thing that's incredibly important is the featured section. I don't know why the featured section isn't updating the pictures here. But the featured section is way to pin and allow the reader. The individual is looking at your profile to look at something else you've done. Right.

So if it's a side project, put your side projects here, whatever. My biggest thing is don't put don't put your resume here. Because the whole point is is you want individuals to reach out to you to engage with you and ask you for your resume. So if you put your resume on here, so let's say for example, Tiffany, let's say Tiffany includes her resume on here. I find Tiffany's resume and I'm like, Oh, well, I'm going to check out Tiffany's resume for this job I'm looking for. But then Tiffany goes Tiffany goes, uh, so I pull up Tiffany's resume, but Tiffany's resume isn't fit because of the way she wrote it at the time.

So I'm just going to move on from Tiffany's profile. Now what if Tiffany didn't have a resume on the featured section and oh, Tiffany goes with my resumes there. Hey, there we go. We're not even critiquing yet. So, so what if I go to Tiffany's profile and I'm interested in Tiffany's profile because what's on her profile? But she doesn't have a resume. So I can DM Tiffany. Hey, hey, Tiffany, I love the way your profile looks. I would love to speak with you. Right. I would love to speak with you. And so Tiffany messes me her resume and then Tiffany and I go back and forth.

Well, Tiffany actually looking at your resume now, you may not be a fit, but I want to keep you in mind. At least Tiffany now has had a dialogue with me. Right. Tiffany now has had a dialogue with me. So the messaging is there. You want people to DM you. So don't include your resume on the featured section. Um, also some people just commenting. I need to catch up. I see I need to catch up. Uh, uh, Andrew life hacks for Taylor seriously. Muhammad, what's going on? Um, Brandon, what's going on? Happy Monday. I mean, Tuesday, absolutely. Um, let's see here. And then Emmett, what's going on dad of the week, shut up, coder dad's very, very grateful to be a part of that network on Slack.

So thank you. I'm a for everything you do. Um, and so so we talked about the feature section. So again, put something here, right? Put something here to where the individual who is viewing your LinkedIn can go to someplace else. Do not include your resume. All right, let's go down here. How to write your profile. In my opinion, your profile should be a shortened version of your resume, but it should have a lot of keywords. Right. Make sure that you show progression, progression within your role. If you have had progression, a lot of people would just put a minute vehicle for nine years and 10 months.

And I just have one title. Right. You gotta show progression within your LinkedIn. Um, the other thing I want to talk about too is recommendations, recommendations is huge. I absolutely make sure you have recommendations. Um, um, um, uh, some people think recommendations are dumb. I think recommendations can be dumb, but it bolsters your profile. There's so much, there's so much correlation between, um, um, uh, marketing and the job search. And so for me, it's all about making your profile essentially look almost better than it actually is. Um, so those are my high points. Right. So let's hit the high points again. Banner photo incredibly important.

Right. Make sure you at least have your email on it. Something about you. Um, uh, to the featured section, that's incredibly important. Oh, and I forgot actually the third most important one, the title. Right. So let's talk about why the title portion is so important. The title portion is so important. And that's this thing right here. The title portion is so important because recruiters and hiring managers by nature are lazy. When I say lazy, I got corrected. It was a good correction. I didn't mind it. When I say we're lazy, it's not because we're just sitting around doing nothing. It's because we have to cover so much ground so fast.

And so we don't have time to click. And so what we do is, um, is we search the title. Right. So for example, let's let's say I search dot net developer. Right. I'm trying to find a dot net developer in Nashville. And this is where you really need to get comfortable with the search strengths. Right. So let's do all filters. Let's do locations. Let's do Nashville. All right. So there's 1200, there's 1200 results within with the word dot net developer in your profile. Right. I don't have time to click through all 1200 profiles. So what do I look for? I look for this. Right. Dot net developer dot net developer.

Right. So I pick on Steven all the time. Now while I do know EFC systems is a dot net shop. They have some Python. So if I don't, if I didn't know EFC, I'd probably move on from Steven because he doesn't list it. Right. Steven, right. Dot net developer. Right. So right here, Joe Snyder, software developer for the year. I love to know what type of software developer dot net, JavaScript, etc. Right. It's incredibly important. Same to hear Gary Zang software developer EFC systems. You really, really need to make sure that you put the specific language. Now I know a lot of people give me pushback to like Taylor.

I'm not a react node developer. I'm not a dot net reactor developer. Right. I'm a software engineer. Listen, I totally get that. I get that. But again, your resume and your LinkedIn are not for you. Your resume and LinkedIn are for recruiters and hiring managers to find you. And so that is what you need to put the most emphasis on is keywords to get people to your profile. All right. So we're going to hit Tiffany. Any questions, comments or concerns? Throw it up. So I'm going to throw up Tiffany wisers. I'm going to, I'm going to run through Tiffany. If I have time, if I have time for Casey Casey, I'll get to you.

All right. Here we go. Tiffany wisers. First off, the header section. I love it. Tiffany would love to have some contact information here. Right. Honestly, you can take it away. Software engineer. If you put JavaScript react Java, I obviously know what you do. Thanks. Software engineer. Replace software engineer with your email. Then you go. All right. Software developer Java JavaScript. I love this. Right. Love this. That's great. Also, Tiffany. Great headshot. Right. Tiffany has very professional. I see her face. She's smiling. She's happy. At the end of the day, if your picture is sad, black and white or stoic, listen, you're not going to be as inviting.

Right. Like we go to Instagram for restaurants to see like first impressions. We go to websites to see first impressions. Right. Like the first impression can tell and so if your profile pick is all moody, right and sad, that is a negative first impression, even though you may be the kindest person ever. Right. So I love the title section, the about section. I love it. I love it. I problem solver who loves pineapple on pizza. Right. Tiffany, girl, you need some counseling. But that's beside the point. I just can pineapple on pizza. That's weird. Um, but I love it. Right. It got me reading more.

It got me reading more. Tiffany has a little hook. She got a hook. Right. She loves pineapple on pizza. That kept me reading. I love it. She's been coding for five years. I love it. Look, featured section. She uses the feed section. Tiffany, take your resume off, but I love that you're using the featured section. All right. And then also too, um, I like the way she kind of wrote everything. Right. Help aspiring softwares, yours and tech professionals find their dream job. Right. And the tech industry. I love that. Increase user. So here's a few things, right. Increase user retention. But how much? Right. That doesn't mean anything.

It's vague on the mobile application by inspiring new users with success stories. Right. Give me some examples. Give me some examples. Um, right. I like this. She did achieve 90% of bug performance standards generating additional 200. I like that. Tiffany again, I like some comparison. Right. A chief 90% above performance standard. Right. So what, what do people usually average $100 a day? Right. Give me some comparisons. That's if you're trying to get into, if you're trying to get into another industry, you gotta give me some comparisons. You gotta give me some comparisons. All right. I love that. Um, I love that. Cornell. They were a lot smarter.

I am. Um, love this. Lices. I would just get some recommendations. Then we're good. So Tiff, I love that. Casey, I'll fly through yours real quick, buddy, because you've been such a great, great supporter. Casey also, Tiffany, we connect her a while. We connected. All right. There we go. All right. Casey, I'll do Casey's, ask me any questions. And then if not, I will tell you no lies and we'll move on. All right. Casey, dear Coder dot com. Hey, I like that. Very straightforward. I would go check it out. Maybe your email. Maybe not. Casey, honestly, man, you could probably go with a little bit better profile pick.

I can't see your face. You're looking at a computer screen. Right. Like let's smile it up a little bit. Smiled up. I love this. Dot net web developer C sharp NBC. I love that. Casey, no one really searches on MVVM or entity framework. We don't really search on vanilla JavaScript. Right. So let's just do if anything dot net C sharp NBC, maybe throwing a JavaScript. A modern JavaScript if you have it. I love this. Right. He lists everything out. Um, maybe, maybe do something fun. Right. I'm a full stack dot net developer. Right. Maybe do something fun. Casey. Get like like Tiffany. Right. Get me to read your profile.

Right. It's all about marketing. Get me to read your profile. It's some fun. Um, I love this feature section. I love it. Right. He uses feature section. See it. Yeah. Casey, what's what's going on with LinkedIn? You need to fix that fix that. Uh, here it is. Coder foundry permanent. I love this. So, um, Casey, like this is just a wall of bullet points for me. Like I need projects, right. Implementing NBC. Like what did you develop? What did you develop? What did it do? What did you what type of use to solve it? Right. That's what I would do. Um, that's what I would do.

Love it. Let's get some recommendations. Otherwise, I dig it. It looks great. Man, I love it. I love it. Cool. All right. Y'all. Any questions, comments, concerns? Please ask them. Listen, I'm going to say this to you. I'm going to leave you. I'm going to leave you with this. I'm going to play some more, I'm going to play some more music. Place more music. Right. I'm going to leave you with this. Your LinkedIn, your resume are the two most important things in your job search. You could be the best developer. You could be a 10X developer. You could be a hundred X developer for all I care.

But if your resume is shit, and your LinkedIn is as well, you're not going to get anywhere. Really take the time. If there's one thing you're costing to be at each of your resume at your LinkedIn, it's making sure those things show your experience. Modify it. Play with it. Play with your resume. Play with the LinkedIn. See what works. See what doesn't. It's a lot of market, a lot of AB testing. Casey, add a gesture title to maybe like.net slash NBC developer and see if that gets more hits than.net web developer slash you start. Play around with it. Your resume should be a living breathing document.

You should have multiple resumes for different types of positions. If you are newer in your career, more junior career, one main resume is fine. Just make sure you give project-based details. I don't need a wall of bullet points. Y'all, thank you again for hanging out with me this morning. I was a little late this morning getting started. But I appreciate y'all tuning in. Y'all hang out with me tomorrow. 9 30 AM central. I'll be here. Talk to y'all soon. Have a good one.